PROPER Snacks launches partnership with Barbie The Movie
PROPER Snacks has partnered with Warner Bros. Pictures to celebrate the release of this summer’s cinematic event, Barbie The Movie, in cinemas from 21st July.
Featuring PROPERCORN’s brand new Sweet flavour, the limited-edition, pink Barbie packs will feature an on-pack promotion, offering one lucky snacker a chance to win a trip for two to California, including seven nights’ accommodation, transfers and return flights.
Available at all major retailers nationwide from the 19th June, the new packs cater to snackers looking for healthier, indulgent treats.
Founder, Cassandra Stavrou, said: “The new BARBIE movie is going to be a huge cultural moment this summer, we're so excited to be part of it. The similarities of PROPER’s bold, playful positioning and the bright, fun tone of BARBIE make for a game-changing partnership for our target audience.”
Each pack of PROPERCORN Sweet is under 126kcal per serving, is HFSS compliant, and is high in fibre, vegan, gluten-free, seasoned with natural flavours and no palm oil.
The new PROPER x Barbie The Movie packs will launch exclusively in Tesco from the 19th of June, followed by a release in ASDA, Sainsbury’s, Aldi, Amazon and Ocado later in the month. Sharing packs, RRP £1.80 / 100g.
Image: PROPER