Milliways launches in Tesco stores across the UK
Milliways, the UK’s plastic-free chewing gum, extends its footprint to a further 1,630 stores nationwide in new listing with Tesco. The UK challenger brand says it is on a mission to drive awareness that big-brand gum is made from single-use plastic ingredients in the recipe, and to make plant-based, plastic-free, biodegradable chewing gum the norm.
This follows recent listings in Sainsburys, Pret and Costa as the business ramps up its distribution in its home market.
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Milliways’ Founder and Chief Executive Officer, Tom Raviv, said: “Driving sustainability at scale is at the heart of Milliways’ mission and a goal we share with our retail partners. Tesco, UK’s biggest grocer, is spearheading sustainability initiatives across the retail landscape, and this partnership gives us an incredible leap forward to achieve our mission. This launch means millions of Tesco’s customers that are looking to make small but impactful changes in their daily habits can now choose Milliways when looking for their handy breath-freshener.
“True innovation is borne out of consumer frustration and an urgent need for change. The chewing gum industry hasn’t changed in decades – we’ve seen the same big gum brands selling plastic-based gum to consumers without any real transparency or challengers, until now. It’s an incredibly unique moment in the industry because consumers are increasingly aware of the food they’re consuming and where it comes from. Retailers like Tesco understand the importance of addressing consumers’ needs, especially when health and sustainability overlap, and Milliways is perfectly placed to provide a solution that satisfies what today’s consumers are looking for. We couldn’t be more excited to launch with Tesco and watch the partnership grow into the future.”
Image: Milliways