This week’s look at new food and beverage launches takes in the partnership between Proper Snacks and KFC to unveil a co-branded popcorn SKU, while UK kefir brand Biotiful Gut Health has introduced a new range of products specifically for children. Scroll through the photo gallery for more.
Image: Getty/pepifoto
This week’s look at new food and beverage launches takes in the partnership between Proper Snacks and KFC to unveil a co-branded popcorn SKU, while UK kefir brand Biotiful Gut Health has introduced a new range of products specifically for children. Scroll through the phot gallery for more.
Image: Getty/pepifoto
PROPER Snacks – maker of PROPERCORN and PROPERCHIPS - has partnered with KFC, hitting supermarket shelves with a brand new limited-edition flavour called Popcorn Chicken Popcorn.
Made for ‘cornoisseurs’ everywhere, the latest variant brings the popcorn chicken to retailers by uniting PROPER Snacks’ butterfly popcorn and KFC’s blend of herbs and spices, sprinkled over popcorn for a ‘bold chicken-y, herby snack that hits the spot’.
The limited-edition PROPER x KFC product will launch in Co-op from the 23rd of August 2023, followed by a release in Tesco, Sainsbury’s and Asda later in the month. Sharing packs, RRP £1.80 / 70g and available in single packs RRP £1.00 / 20g.
Founder of PROPER Snacks, Cassandra Stavrou, said: “This is a huge moment for PROPER Snacks. Our take on the finger-lickin’ classic brings a little extra seasoning to your go-to snack. Two culturally relevant brands have collided to bring the world’s favourite popcorn chicken to fans in a fun, creative way. And in partnering with a global leader with KFC, it means even more people will try and enjoy our banging new flavour.”
KFC’s Innovation Director, Kate Wall, said: “We pride ourselves on doing the unexpected, which is why we’re so excited to be partnering with PROPER Snacks. This partnership is about combining two iconic products to bring the world Popcorn Chicken Popcorn, so that people can enjoy our distinctive taste in new ways. This collaboration pushes the boundaries of taste and texture in a fun and exciting way, and we can’t wait for our fans to try it.”
Image: PROPER Snacks
The new flavour will be rolling out nationwide with Waitrose across 136 stores from 4th September (RRP: £3/375g). It’s also available via wholesalers including Auguste Noel and Suma.
Building on the success of the original Soft & Fruity Bircher Muesli, Rude Health developed the Apple & Cinnamon variant using the same base of finely milled oats that go soft in seconds, before adding pieces of apple and cinnamon for a touch of spice.
Founder Camilla Barnard said: “We know more and more people are choosing to have breakfast-at-home in a bid to save money on their café croissant, however we also know that people are short on time in the morning and so want a quick and delicious option. To meet this growing consumer need, it made perfect sense to build on the success we’ve seen with our original Soft & Fruity Bircher Muesli. We hope that by adding this new softly spiced and classic flavour combination, we will help widen the appeal of our Bircher range.”
The full Rude Health range is made using quality ingredients and nothing artificial. All products are non UPF - organic, dairy-free, non GMO, containing no gums and ‘no gunk’.
Image: Rude Health
Naksha’s Baked Collection allows users to make sweet treats at home with ingredients and easy recipe cards. Initially the collection consists of two flavours: milk chocolate blondies with Lebanese tahini and dark chocolate fondant with Turkish coffee. Co-founder Nisha Ramisetty said: “Our vision was authentic, carefully curated recipe kits from diverse culinary destinations using lesser known, off-the-beaten-track recipes and infusing specialist ingredients.”
“While there is a spectrum of savoury recipe kits, when it comes to sweet baked treats there was little that was truly luxurious or standout – something one might want to take to a dinner party or treat their family to. Our first baking kit collection offers innovative flavour combinations with a light contemporary twist which celebrates the magical spirit of the Middle East.”
Milk chocolate blondie with Lebanese Tahini kit – £12.99, 685g
Dark chocolate fondant with Turkish Coffee kit – £10.49, 280g
Image: Naksha
The switchover in packaging ensures that all allplants delivery packaging will now be curbside recyclable. This allows the brand to remove the need for carbon-intensive box returns, saving 7.5 tonnes going into landfill per year, including 3 tonnes of plastic, the company said.
The new corrugated liner is 100% biodegradable, compostable and recyclable.
Founder Jonathan Petrides said: “The team at allplants are so excited about this evolution - not only in our packaging, but also in our commitment to sustainability. Our journey goes beyond serving delicious, healthy, plant-based meals; it's about showing an alternative brighter path for the food industry.”
Image: allplants
The brand-new range will feature two flavours; Strawberry & Banana and Peach & Pineapple. The kids’ range will launch initially into ASDA stores and Ocado, RRP of £2.00 for 4x 100ml pack.
At a time when children’s health is high on the news agenda, the team at Biotiful Gut Health claim to have created a range of products packed with good bacteria, no added sugar; calcium, and all-natural ingredients, all of which support Gut Health, immunity and promote strong teeth and bones.
Speaking of the launch, CEO and Founder of Biotiful Gut Health, Natasha Bowes, said: “My inspiration for starting Biotiful has always been driven by the desire to create something truly nutritious (and delicious!) for my own family. That ambition makes this launch even more exciting! Kefir is such a balanced and comprehensive product that can be consumed at any time of the day. I am so proud that from today, Biotiful Gut Health will make children’s breakfasts, snack times and lunchboxes healthier and tastier.”
Image: Biotiful Gut Health
UK brand Koko Dairy Free has launched its M!LK and YOGRT! range, with improved recipes and names that rival their dairy equivalents. Koko’s redesign of its range of plant-based milks and yogurts seeks to disrupt the market with dairy-like messaging.
Koko launched in 2010 as the first UK company to make a coconut-based alternative to dairy milk. The new packaging defines the range as a true alternative to dairy, appealing to a wider market of consumers.
With new and improved milk recipes, the Original M!lk is now low in sugar and a source of protein, the Unsweetened M!lk is high in protein and low in fat, and both have been developed to taste even more like their dairy equivalents.
Unlike many of its competitors, Koko is free from all 14 major allergens, including dairy, soya, and oats. The milk and yogurt alternatives are also enriched with calcium, vitamins D2 and B12.
Victoria Eadon, Marketing Manager at Koko, said: “Despite having a loyal consumer base, we realised that there was some confusion over the taste of Koko products and what the brand stood for. Fundamentally, we create plant-based products that are made from coconut but taste like dairy. A true dairy alternative.
“Our brand refresh reflects the taste profile of the product, dialling up the dairy like, dairy taste cues and communicating this in a fun, energetic way to mirror Koko’s personality. The dairy alternative category is more competitive than ever with some big players, and as an independently owned business, we are proud to continue to offer a fantastic range of products without compromising on allergens or taste.”
In the UK, Koko is available to purchase in store at Asda, Morrisons, Tesco, Sainsburys, Waitrose, Co-Op, Ocado, Booths and online at Ocado and Amazon.
Koko’s relaunch will hit UK shelves over the coming weeks. Original M!lk retails at prices from £1.80 for 1 Litre. Plain Yogrt! retails at prices from £2 for 400g.
Image: Koko
Heineken UK has launched Spain’s draught lager, Cruzcampo, into the off-trade. Following a successful on-trade launch in April, with the beer now available in over 5,000 pubs on draught, Cruzcampo, makes its entrance into the off-trade with two SKUs - 4 x 440ml: RRP: £6.25 and 10 x 440ml: RRP: £12.50 in Tesco, Booker and OneStop.
Further formats will be on-shelf from September, including a 660ml bottle, RRP: £2.75 and 330ml x 12 pack, RRP: £12.50.
In the face of cost-of-living increases, 29% of UK consumers say they’ve reduced their spending on alcohol. According to Heineken UK, Cruzcampo offers all the advantages of Spanish premium beers yet is available at a more affordable price, providing consumers with a great quality experience that trades them up into mainstream premium.
Alexander Wilson, Category & Commercial Strategy Director – Off Trade, Heineken UK, said: “Mainstream lager makes up 38% of total beer value but has lacked innovation in recent years. With almost half of premium and world lager growth since Covid (43%) coming from Spanish brands, we see an opportunity to launch Cruzcampo as an affordable trade-up option for lager drinkers who enjoy discovering new experiences. The launch of Cruzcampo in the on-trade has been extremely popular as consumers seek out authentic Spanish beers and we’re looking forward to replicating this success in the off-trade.”
Image: Heineken UK
