UK brand Koko Dairy Free has launched its M!LK and YOGRT! range, with improved recipes and names that rival their dairy equivalents. Koko’s redesign of its range of plant-based milks and yogurts seeks to disrupt the market with dairy-like messaging.
Koko launched in 2010 as the first UK company to make a coconut-based alternative to dairy milk. The new packaging defines the range as a true alternative to dairy, appealing to a wider market of consumers.
With new and improved milk recipes, the Original M!lk is now low in sugar and a source of protein, the Unsweetened M!lk is high in protein and low in fat, and both have been developed to taste even more like their dairy equivalents.
Unlike many of its competitors, Koko is free from all 14 major allergens, including dairy, soya, and oats. The milk and yogurt alternatives are also enriched with calcium, vitamins D2 and B12.
Victoria Eadon, Marketing Manager at Koko, said: “Despite having a loyal consumer base, we realised that there was some confusion over the taste of Koko products and what the brand stood for. Fundamentally, we create plant-based products that are made from coconut but taste like dairy. A true dairy alternative.
“Our brand refresh reflects the taste profile of the product, dialling up the dairy like, dairy taste cues and communicating this in a fun, energetic way to mirror Koko’s personality. The dairy alternative category is more competitive than ever with some big players, and as an independently owned business, we are proud to continue to offer a fantastic range of products without compromising on allergens or taste.”
In the UK, Koko is available to purchase in store at Asda, Morrisons, Tesco, Sainsburys, Waitrose, Co-Op, Ocado, Booths and online at Ocado and Amazon.
Koko’s relaunch will hit UK shelves over the coming weeks. Original M!lk retails at prices from £1.80 for 1 Litre. Plain Yogrt! retails at prices from £2 for 400g.