What’s hitting shelves this week? In plant-based, THIS is launching a new meat free chicken & stuffing alternative for the festive season, and Meatless Farm is returning to Tesco after a brief hiatus off-shelf. In dairy, a new chef-led butter brand All Things Butter is preparing to launch. And in packaging, Xampla is rolling out a new consumer brand, while Rude Health is revamping with ‘brighter, bolder’ graphics. Scroll through the photo gallery for more.