The new flavour will be rolling out nationwide with Waitrose across 136 stores from 4th September (RRP: £3/375g). It’s also available via wholesalers including Auguste Noel and Suma.
Building on the success of the original Soft & Fruity Bircher Muesli, Rude Health developed the Apple & Cinnamon variant using the same base of finely milled oats that go soft in seconds, before adding pieces of apple and cinnamon for a touch of spice.
Founder Camilla Barnard said: “We know more and more people are choosing to have breakfast-at-home in a bid to save money on their café croissant, however we also know that people are short on time in the morning and so want a quick and delicious option. To meet this growing consumer need, it made perfect sense to build on the success we’ve seen with our original Soft & Fruity Bircher Muesli. We hope that by adding this new softly spiced and classic flavour combination, we will help widen the appeal of our Bircher range.”
The full Rude Health range is made using quality ingredients and nothing artificial. All products are non UPF - organic, dairy-free, non GMO, containing no gums and ‘no gunk’.