PROPER Snacks – maker of PROPERCORN and PROPERCHIPS - has partnered with KFC, hitting supermarket shelves with a brand new limited-edition flavour called Popcorn Chicken Popcorn.
Made for ‘cornoisseurs’ everywhere, the latest variant brings the popcorn chicken to retailers by uniting PROPER Snacks’ butterfly popcorn and KFC’s blend of herbs and spices, sprinkled over popcorn for a ‘bold chicken-y, herby snack that hits the spot’.
The limited-edition PROPER x KFC product will launch in Co-op from the 23rd of August 2023, followed by a release in Tesco, Sainsbury’s and Asda later in the month. Sharing packs, RRP £1.80 / 70g and available in single packs RRP £1.00 / 20g.
Founder of PROPER Snacks, Cassandra Stavrou, said: “This is a huge moment for PROPER Snacks. Our take on the finger-lickin’ classic brings a little extra seasoning to your go-to snack. Two culturally relevant brands have collided to bring the world’s favourite popcorn chicken to fans in a fun, creative way. And in partnering with a global leader with KFC, it means even more people will try and enjoy our banging new flavour.”
KFC’s Innovation Director, Kate Wall, said: “We pride ourselves on doing the unexpected, which is why we’re so excited to be partnering with PROPER Snacks. This partnership is about combining two iconic products to bring the world Popcorn Chicken Popcorn, so that people can enjoy our distinctive taste in new ways. This collaboration pushes the boundaries of taste and texture in a fun and exciting way, and we can’t wait for our fans to try it.”