Following on from the success of its Vegan Margherita Pomodori, the brand’s first vegan pizza, German multinational Dr. Oetker are launching a vegan pepperoni pizza. It is available in Tesco from 15 May.
The brand will combine dairy-free mozzarella with passata and vegan pepperoni-salame on a thin pizza base.
The new pizza comes off the back of the success of Dr. Oetker's Vegan Margherita Pomodori, which was worth £2m as of February 2023.
“Our first vegan pizza has been a huge success within the category since its launch in 2021, so we’re really excited to grow the range with our new Ristorante Vegan Pepperoni-Salame and to help vegan pizza lovers have more options when it comes to playing it Italian,” said Paula Wyatt, Head of Marketing at Dr. Oetker Ristorante.
“We’re confident that this new addition to our portfolio will be popular with consumers and will bring even more variety for those on a vegan diet or looking to reduce their meat and dairy consumption.”