EMMI UK's premium Italian desert, Rachelli, was released in the UK under a unique UK brand identity on 26 April.
The chilled desert brand released two products, Tiramisu Classico and Tiramisu Amaretto, in 160 outlets of the supermarket retailer Waitrose across the UK.
The brand has several distinct features, such as 100% recyclable packaging adorned with a guide to the phonetic pronunciation and meaning of tiramisu.
Italian is the most popular cuisine in the UK, and EMMI UK are tapping into this with the desert brand.
“With so much demand for Italian culture and cuisine in the UK, and with more people entertaining at home, now is the perfect time for us to enter the UK’s growing chilled dessert market,” said Amanda Burningham, Head of Marketing for Desserts at EMMI UK Ltd.
“Rachelli is an exceptional offering, combining its authentic Italian heritage - and the craftsmanship this affords - with best-quality Italian ingredients to create deliciously indulgent, convenient desserts, which we hope will be a surefire winner with consumers.”
Tiramisu Classico and Tiramisu Amaretto have a RRP of £4.75