Pineapple and turmeric sauerkraut
Fermentation company Vadasz has developed a sauerkraut product that has ‘never before been on supermarket shelves’: Pineapple and Turmeric Sauerkraut.
Made from a combination of pineapple, cabbage, cauliflower, turmeric, garlic and ginger, the sauerkraut is made using a traditional fermentation process with unpasteurised ingredients.
According to Charlie Holland, head of marketing at Vadasz, the business is always on the lookout for new ingredient combinations. “Pineapple and turmeric are both on trend superfood ingredients that consumers are increasingly seeking out, so we’re extremely excited to be offering this brand-new flavour profile in our Pineapple and Turmeric Sauerkraut.
“Whether it’s used to liven up healthy salads, pile into sandwiches or add an extra zing to poke bowls, our latest creation is sure to be an enticing addition to consumes’ fridge shelves.”
The new sauerkraut offering is available in Waitrose as of 18 January. A 400g tub has an RRP of £4.75.
Image source: Vadasz