Oatly invests in Ireland
Oat milk brand Oatly is working to increase its presence in Ireland with the roll out of its first major brand campaign in the Republic.
The campaign – featuring slogans such as Oatly’s iconic “It’s like milk but made for humans” is designed to raise awareness of the availability and benefits of plant-based alternatives to dairy, explained Bryan Carroll, General Manager for Oatly in the UK and Ireland.
The push into Ireland comes as new research commissioned by Oatly revealed that one third of shoppers are buying more meat and dairy alternatives than they did three years ago. Three out of ten adults said they plan to make even more plant-based swaps in 2023.
“This new research shows dairy alternatives are on the cusp of entering the mainstream in Ireland,” said Carroll. “We’re committed to driving this change by working with retailers and coffee shops across Ireland to make Oatly products widely available.”
Image source: Oatly