Non-HFSS gummy sweets
Nestlé-owned Rowntree has developed a range of non-HFSS sharing gummy sweets. Containing 30% less sugar compared to other Rowntree products and similar sweets, the range is made with real fruit juice and is free from artificial flavourings, colourings and sweeteners.
Nestlé swapped out some of the sugar for soluble corn fibre, which at the same time increases the product’s natural fibre content compared to conventional sugar confectionery.
The products come in four flavours: Berry Hearts (including strawberry, raspberry, and blackcurrant), Safari Mix (including strawberry, orange, lemon and apple), Gummy Bears (in strawberry, orange, lemon, and apple) and Jelly Snakes (made up of two-toned gummies flavoured with apple and blackcurrant, and raspberry and orange).
“The playful range is made for sharing and we’re excited to share it with consumers across the UK who I’m sure will love the new shapes which are bursting with fruity flavour,” said Rowntree’s brand manager Hannah Boyle.
Rowntree’s Berry Hearts, Safari Mix and Gummy Bears will be available in supermarkets from the beginning of February. A 115g bag has an RRP of £1.35. At the same time, Rowntree’s Tropical Tots and Jelly Tots range are being rolled out nationwide after a run in Tesco.
Image source: Nestlé