Upcycled, chocolate-covered frozen bananas
New frozen snacking brand Pukpip wants consumers to eat more fruit in a fun and convenient way. Its first product is targeting the frozen snacking and desserts category: Real Frozen Bananas Dipped in Chocolate.
The offering is currently available in milk chocolate and dark chocolate varieties, with white chocolate on its way.
“We know consumers are increasingly health conscious and actively looking for ways to improve their diet,” said Zara Gugen, managing director at Pukpip. “Market research has shown that nine in 10 consumers want to eat more fruit and veg. But with the demands of modern life, it’s not easy to always eat well, get your 5-a-day and enjoy great taste.”
Pukpip’s responsibly sourced bananas come from Ecuador and are ‘freshly frozen’ to lock in their nutrients. The start-up opts for bananas that fail to meet the specifications required for expert, whether because they are the wrong shape or size, or because of imperfections on their skin. Once the bananas are peeled, dipped and frozen, the leftover skins are then upcycled back into the ecosystem.
Pukpip Real Frozen Bananas are available in multipacks of three at an RRP of £3.99.
Image source: Pukpip