Founder of Crave confectionery and snacks, Rob Brice, has won the Store Cupboard competition on Channel 4 TV Show Aldi’s Next Big Thing, securing a listing at Aldi.
“We almost didn’t enter, as we thought they were looking for artisan foods, and we didn’t think a vegan and free-from brand was what they were after but what the hell. They can only say no right? So we entered online and thought nothing of it,” recalled Brice.
Having launched free-from chocolate bars, Crave recently moved into snacks with Pickled Onion Monster Feet and Smokey Flavoured Streakers.
“The listing in Aldi for us is huge, our biggest order to date and we hope the start of a beautiful relationship!! The Aldi team have been great to deal with and we like to think they get Crave, what we’re about and what we’re trying to do,” said Brice.
Crave’s Pickled Onion Monster Feet and Smokey Flavoured Streakers are available now in Aldi as Specialbuys.