Kids’ snacks, gamified
Children’s fruit snack brand Fruit Bowl has partnered with Treasure Trails, a self-guided themed treasure hunt company, to launch an in-pack map game: The Lost Treasure.
The map inserts can be found within boxes of Fruit Bowl’s Strawberry, Raspberry, and Blackcurrant flavoured Peeler snacks.
Four treasure maps are available, each based on a Fruit Bowl brand character’s ‘world’, be it Todd’s Coral Reef, Max’s Jungle, Hettie’s Watering Hole, or Lily’s Mountain. On each map, children will find a QR code which, when scanned, unlocks online games giving directions to the ‘secret hiding place’ on the map.
If consumers input this hiding place into Fruit Bowl’s online portal, they will be in the running to win a monthly prize draw worth £500.
Fruit Bowl’s Peelers have an RRP of £2.50 and are available in Morrisons, Sainsbury’s, Tesco, The Co-Op, and Waitrose stores, as well as via online grocery company Ocado.
Image source: Fruit Bowl