After three years of R&D, alt seafood start-up Hooked is launching new plant-based alternatives Salmoonish & Toonish into retail.
The company said it has been overwhelmed by the positive consumer testimonials. Hooked has grown strongly with +25% month over month and is continuing to do so, with a +300% estimated growth in 2022.
“I am so happy to see the positive comments coming in from people,” said CEO Tom Johansson. “We have been working on these products for a long time and the million-dollar question is: when is it ready to launch? To get this response from people in this moment means everything to us.”
CMO Monika Werthén said she hopes this momentum can ‘make more waves’ in the plant-based seafood category. “I am extra proud to show this to whomever in the world is doubting plant-based seafood will have a place in our future retail shelves.
“There is a clear market and consumer demand out there asking for these products. I hope these consumer testimonials together with our recent growth inspires more companies and retailers to go get excited about this space.”