Whole Earth has unveiled a squeezable bottled peanut butter. Available initially in Waitrose and Tesco from May, Drizzler will be released in two flavour SKUs: Classic Roasted Super Smooth Peanut Butter and Golden Roasted Super Smooth Peanut Butter: 320g, £3.30 RRP.
The new easy-to-use format is designed to drive forward the nut butter category, and offer ‘health-conscious shoppers a convenient and versatile way to enhance multiple usage occasion’, said Whole Earth.
Whole Earth Drizzler comes in a bottle made from recycled plastic and can be recycled again.
Bryan Martins, Whole Earth Marketing, Category Director at Ecotone UK, said: “As a market leader for over six years, we are proud to bring a game-changing product innovation to market that introduces shoppers to a completely new way to enjoy peanut butter. Drizzler has a unique taste, texture and format that’s never been seen in the nut butter category before.
Drizzler expands peanut butter into new and exciting occasions, from breakfast to snacks and dinner. It’s versatile for sweet and savoury meals – and its easy, squeezable format means you can enjoy peanut butter anytime, anywhere. Just shake, squeeze, drizzle.”