This week’s gallery of product launches features new flavours for pladis’s Jacob’s Mini Cheddars brand, while Unilever-owned The Vegetarian Butcher has launched the first vegan alternative to chicken breast marketed in Spain.
This week’s gallery of product launches features new flavours for pladis’s Jacob’s Mini Cheddars brand, while Unilever-owned The Vegetarian Butcher has launched the first vegan alternative to chicken breast marketed in Spain.
Image: Getty/Liudmila Chernetska
THIS has revamped its chicken recipe to create its ‘meatiest’ product yet. The brand is partnering with market-leading seasonings brand, Schwartz, to kick the launch off in-store and online.
The update to the recipe is helping to create an even more realistic taste, texture and appearance, adding more juiciness and flavour, the brand said.
The updated chicken recipe will also now feature in new packaging with a meal shot, to help drive meal inspiration and a roundel sticker noting the ‘new and improved’ recipe.
This is the first time the brand has partnered across different categories and with an everyday, household name. It will also be Schwartz’s first plant-based meat cross promotion and partnership.
Andy Shovel, Co-Founder of THIS™ said: “This is our chicken-iest recipe yet. We’re super proud of it and even more proud to be partnering with Schwartz. They’re such a huge, foodie brand – it’s a big moment for us and a great opp to show how two brands can cross categories and complement each other.”
Nicholas Day, Brand Manager for Schwartz, says: “We know a large amount of our customer base is looking at reducing their meat consumption. Partnering with THIS™ felt like a ripe opportunity for showing them just how versatile the Schwartz range is and importantly, just how delicious plant-based food can be.’’
Image supplied by THIS
This July high-caffeine power drink Energy One launch in the UK as a “non-metallic tasting energy drink alternative with a clear millennial audience mandate”.
Energy One said it is a power drink with proud Swiss roots, and a more millennial mindset that comes packed with 4 essential B-vitamins (B3,B5,B6 & B12) and a familiar energy drink tang but minus the harsh metallic aftertaste that dominates so many of its ‘establishment’ rivals.
Co-founder Marion Barnaby said: “We wanted to create a brand with a trusted flavour profile and energy output but with a personality that was distanced from the abrupt and abrasive imagery championed by today’s incumbent offerings. With an older, more discerning demographic in mind we were determined to ensure that there was sincere strand of corporate social responsibility rippling through our brand, which helps explain why every 250ml can sold (original or lite) results in a donation being made to the Racing Heroes cause which reaches out via motorsport to both the disabled and wounded veterans, getting them to get involved in motoring projects with able-bodied peers, full-on initiatives that slowly/thoughtfully help build their self-esteem whilst creating pathways back to full-time employment.”
Image supplied by Energy One
Having recently landed at Planet Organic, Portobello Wholefoods & Partridges, House of Macadamias has further highlighted its bold ambitions for the UK by teaming up with WH Smiths.
The company claims it is the only brand to have macadamias as its No.1 ingredients. According to House of Macadamias spokesperson, Carmen Hiemstra: “Macadamias are a veritable goldmine of buttery textured goodness, an under-appreciated superfood packed with beneficial anti-oxidants, minerals and healthy fats, that’s low in carbs and lectins but high in beneficial fibre. Macadamias are also higher in beneficial omega 3s than avocados and olive oil whilst low in unfriendly omega 6s.
“The UK is a vibrant foodie marketplace we’ve admired from afar for some while,” concluded Carmen, “which is why we believe our latest proud high street listing is merely the next stepping stone in our ongoing quest to forge better-for-you snacking unions with the UK’s leading health-conscious retailers, independents and wholesalers.”
Image supplied by House of Macadamias
Borna Foods has introduced pocket-sized pouches (40g) of its Trail Mixes in 100% recyclable pouches.
The brand said: “The growing move away from overtly sugary and processed propositions has left the door ajar for all-natural, vegan-friendly propositions to find their voice and stake a claim within the discerning snacking bays and intuitive grab-and-go impulse fixtures of major footfall retailers including Boots, WH Smiths, Holland & Barrett and TK Max.”
Image supplied by Borna Foods
pladis, the global snacking company, is celebrating the hearty flavours of restaurant favourites with a new duo of limited-edition flavours for its Jacob’s Mini Cheddars brand.
Baked with real cheese and inspired by popular mouth-watering meals, the new flavour duo – Classic Cheese Pizza and Bangin’ Cheese Burger – will continue to attract younger shoppers seeking exciting, modern flavours, driving incrementality in the process.
“Our continued focus on innovation has helped us leverage scale and reach record heights for our Jacob’s Mini Cheddars brand,” says Leighton Wall, Marketing Director – Savoury, at pladis UK&I.
“By launching limited-edition cheesy street food-inspired NPD, we’re aiming to accelerate this and unlock new sales opportunities for our retail customers, particularly around the lunchtime treat occasion – whether shoppers are elevating an at-home lunch or grabbing an individual packet to enjoy a moment of cheeky, cheesy pleasure on the move.”
Jacob’s Mini Cheddars Classic Cheese Pizza and Bangin’ Cheese Burger are now available in 6x23g multipacks (RRP: £1.50) in Morrisons and Tesco, and will be rolling out across other multiple grocers, as well as in convenience and wholesale, from 20th June.
Image supplied by pladis
Crosta & Mollica has expanded its dessert range with the launch of Gelato - a traditional frozen Italian dessert - in three flavours: Amarena Cherry & Mascarpone, Gianduia Hazelnut & Cocoa Cream, and Limoncello Sicilian Lemon.
Available to buy in Waitrose stores nationwide from 20th June 2022 with distribution across additional customers later in the summer, in 450ml packs RRP £5.75.
Crosta & Mollica’s Gelato mantecato (meaning “whipped” in English) uses the traditional gelateria slow-whipping process to achieve the light, smooth texture that authentic artisan Italian Gelato is known for. The gelato is then finished with a delicate ‘swirl’, reminiscent of the sculpted waves of gelato spotted in gelateria glass freezers across Italy. To ensure the highest quality, Crosta & Mollica Gelato is made in Italy, in small batches, by a second-generation family producer, who has been running gelato shops for over 40 years.
Crosta & Mollica Gelato is made with fresh Italian milk and a lower fat content compared to Northern European ice cream, giving greater flavour intensity.
The range consists of:
● AMARENA CHERRY & MASCARPONE GELATO: made with fresh mascarpone and
the highest-quality Italian Amarena cherries.
● GIANDUIA HAZELNUT & COCOA CREAM GELATO: an Italian gelateria staple,
which is a combination of cocoa cream and IGP hazelnut nibs from Piemonte.
● LIMONCELLO SICILIAN LEMON GELATO: made with Primo Fiore Sicilian lemons
and finished with a splash of vodka - an authentic Italian recipe.
Image supplied by Crosta & Mollica
Organix has announced the brand’s biggest shakeup since it was founded 30 years ago, with the launch of two new ranges: Baby Meals and Organix Kids, launching initially in Asda and the Organix Online Shop from the end of June, plus further additions to its current finger food and snack ranges.
Organix Baby Meals, which are aimed at 6 - 12months+, have been created with 100% recyclable pots, whilst the Organix Kids snacks range, aimed at 3 to 6 years, aims to empower parents to continue a healthy journey beyond their toddler years.
Organix Baby Meals have been carefully developed for each stage of the weaning journey from 6 - 12 months+, helping little ones to explore a wide variety of delicious real foods that provide a range of tastes and textures not currently found in the baby aisle.
Organix Kids range, celebrates real ingredients with punchy flavours to give kids a taste sensation with its selection of delicious oaty bars, bites and wholegrain puffs making it easier for little ones to continue on a healthy eating path for longer, by keeping parents shopping for snacks in the baby and toddler aisle, and away from the HFSS adult oriented snacks.
Mark Golder, Managing Director at Organix, said: “2022 marks our 30th anniversary, celebrating 30 years of providing little ones with organic healthy, ‘go-to’ finger foods & snacks. We are proud of what we have achieved over this time, always going the extra mile to innovate and make the best nutritious and sustainable foods that parents know they can really rely on. This year will see our most significant programme of innovation, enabling even more little ones to enjoy the benefits of our foods. Our new range of baby meals sets new standards in the baby food category, with flavours and textures designed to spark a love of great food and raising the bar on recyclability and sustainability with 100% reusable & recyclable pots.”
“We are providing parents with the opportunity to access healthier foods for longer. Our Kids range supports parents in finding healthier foods for their growing children, since our foods are markedly different from adult snacks that are often marketed at children. Our kids’ range is non-HFSS, and uses only organic ingredients with nothing artificial included. Thankfully, healthier food does not need to mean any compromise in flavour either - our new snacks certainly pack a punch in the taste department! And our transparent labelling means parents can be reassured of the quality ingredients in our foods.”
Image supplied by Organix
Unilever-owned The Vegetarian Butcher has launched the first vegan alternative to chicken breast marketed in Spain. The new product will be marketed in the main consumer stores that currently sell the brand's products, such as Carrefour and Bon Preu.
The El Gran Capo pack is sold in a plastic refrigerated tray with a cardboard band (both recycled and recyclable). This new product joins The Vegetarian Butcher's portfolio of products present in Spain, such as minced “meat” (Picado Carnal), pieces of “chicken” (Rebeldes de corral), meatballs (Albondiciosas), nuggets and the latest “chicken” veggie burgers.
Gran Capo can be grilled or pan-fried, sautéed, stuffed or breaded, and can also be included in stews or sandwiches.
Image supplied by The Vegetarian Butcher
