Organix announces biggest category shakeup in its history with the launch of Baby Meals and Organix Kids
Organix has announced the brand’s biggest shakeup since it was founded 30 years ago, with the launch of two new ranges: Baby Meals and Organix Kids, launching initially in Asda and the Organix Online Shop from the end of June, plus further additions to its current finger food and snack ranges.
Organix Baby Meals, which are aimed at 6 - 12months+, have been created with 100% recyclable pots, whilst the Organix Kids snacks range, aimed at 3 to 6 years, aims to empower parents to continue a healthy journey beyond their toddler years.
Organix Baby Meals have been carefully developed for each stage of the weaning journey from 6 - 12 months+, helping little ones to explore a wide variety of delicious real foods that provide a range of tastes and textures not currently found in the baby aisle.
Organix Kids range, celebrates real ingredients with punchy flavours to give kids a taste sensation with its selection of delicious oaty bars, bites and wholegrain puffs making it easier for little ones to continue on a healthy eating path for longer, by keeping parents shopping for snacks in the baby and toddler aisle, and away from the HFSS adult oriented snacks.
Mark Golder, Managing Director at Organix, said: “2022 marks our 30th anniversary, celebrating 30 years of providing little ones with organic healthy, ‘go-to’ finger foods & snacks. We are proud of what we have achieved over this time, always going the extra mile to innovate and make the best nutritious and sustainable foods that parents know they can really rely on. This year will see our most significant programme of innovation, enabling even more little ones to enjoy the benefits of our foods. Our new range of baby meals sets new standards in the baby food category, with flavours and textures designed to spark a love of great food and raising the bar on recyclability and sustainability with 100% reusable & recyclable pots.”
“We are providing parents with the opportunity to access healthier foods for longer. Our Kids range supports parents in finding healthier foods for their growing children, since our foods are markedly different from adult snacks that are often marketed at children. Our kids’ range is non-HFSS, and uses only organic ingredients with nothing artificial included. Thankfully, healthier food does not need to mean any compromise in flavour either - our new snacks certainly pack a punch in the taste department! And our transparent labelling means parents can be reassured of the quality ingredients in our foods.”
Image supplied by Organix
