pladis, the global snacking company, is celebrating the hearty flavours of restaurant favourites with a new duo of limited-edition flavours for its Jacob’s Mini Cheddars brand.
Baked with real cheese and inspired by popular mouth-watering meals, the new flavour duo – Classic Cheese Pizza and Bangin’ Cheese Burger – will continue to attract younger shoppers seeking exciting, modern flavours, driving incrementality in the process.
“Our continued focus on innovation has helped us leverage scale and reach record heights for our Jacob’s Mini Cheddars brand,” says Leighton Wall, Marketing Director – Savoury, at pladis UK&I.
“By launching limited-edition cheesy street food-inspired NPD, we’re aiming to accelerate this and unlock new sales opportunities for our retail customers, particularly around the lunchtime treat occasion – whether shoppers are elevating an at-home lunch or grabbing an individual packet to enjoy a moment of cheeky, cheesy pleasure on the move.”
Jacob’s Mini Cheddars Classic Cheese Pizza and Bangin’ Cheese Burger are now available in 6x23g multipacks (RRP: £1.50) in Morrisons and Tesco, and will be rolling out across other multiple grocers, as well as in convenience and wholesale, from 20th June.