This week’s look at product launches includes retail listings for vegan marshmallow brand Freedom Confectionery and plastic-free gum brand Milliways, while Danone also launches its first SKYR in Spain.
Image: Getty/Thomasd007
This week’s look at product launches includes retail listings for vegan marshmallow brand Freedom Confectionery and plastic-free gum brand Milliways, while Danone also launches its first SKYR in Spain.
Image: Getty/Thomasd007
Beverage manufacturer ICB has launched Bella Apertini in Morrisons, Tesco and Amazon nationwide in the UK. At £6.99 for a 70cl bottle, the drink is billed as an affordable alternative to one of the nations most loved aperitivos, the Spritz Veneziano.
According to company, “the classic aperitivo has been crafted with bitter, sweet orange and delicate herbal flavours for a refreshing summer drink. Perfectly paired with soda and prosecco, of course.”
Clare Gibson, Marketing Director at ICB, added: “This zesty and bright orange aperitif is the perfect serve for summer celebrations. It can get everyone and anyone ready for spritz season this summer!
“The spritz is one of the best-selling cocktails globally, which is why we wanted to roll out widely across the UK so everyone can have a taste. It’s light and refreshing, perfect for the warmer weather.”
Image supplied by ICB
UK-based vegan marshmallow brand Freedom Confectionery has announced new retail listings with Booths and Ocado.
Freedom Confectionery specialises in producing plant-based free-from marshmallows and sweets that are ‘as inclusive as possible, but still taste fantastic’. It has been operating since 2013, but until now has largely focussed on food service and bulk business.
Unveiling the listings, Sales Director Elvin Willgrass said: “It’s been a tough time for most in our industry recently, but as first-to-market innovators of plant-based marshmallows we’ve also had to deal with a number of imitator brands appearing of late. What’s particularly exciting about our new listings though is that it’s more than just our core marshmallows that are being listed. Our full range, including gummies and mallow bars, are now being taken, which gives us confidence that people believe in what we’re doing.”
Image supplied by Freedom Confectionery
Rose Marketing UK, a licensed product brand developer and distributor, has launched a new Chupa Chups freeze pop in UK and France this summer, with other European markets to follow shortly.
The range is inspired by the brand’s flavours: strawberry, cola, apple and orange.
Two formats are available: the Squeezee, a classic consumer favourite, and the Chupa Chups Strawberry Triangles, bursting with flavour also adding some novelty to the channel. Both formats deliver the delicious Chupa Chups taste!
Made with real fruit juice, natural flavors and no artificial colours, Chupa Chups freeze at home pops are also fat free, low in calories and are a 'responsible treat for both kids and adults', the company claimed.
UK and French consumers are already able to get the products at supermarkets, hypermarkets, department stores and specialized retail, plus via www.rosemarketinguk.com.
As Marta Ballesteros, Area Licensing Manager of Perfetti Van Melle, put it: “We are very pleased with this amazing product. These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exiting way. It will be a great success”.
Carl Richardson Head of Commercial Brands at Rose Marketing UK added “We are really excited to be working with Perfetti Van Melle on one of their amazing brands. Chupa Chups Freeze Pops are exceeding expectations already in the UK and France. More countries in Europe have already committed to stocking them next summer, so the future looks incredibly bright.”
Image supplied by Rose Marketing UK
Milliways, the plastic-free chewing gum brand, has secured a listing in over 150 WHSmith stores across the UK.
Milliways, launched in London in January 2021 by 29-year-old entrepreneur, Tom Raviv, is a plastic-free alternative that “doesn’t compromise on taste or texture”. The gum is 100% biodegradable and sugar-free, using only plant-based ingredients in its range, which currently comprises four flavours: Bubblemint, Peppermint, Mighty Mint and Watermelon.
WHSmith will stock all four flavours of Milliways gum. Milliways, which announced its successful six-figure fundraise in October 2021, will be available in over 150 stores including major airports and train stations across the UK.
Milliways CEO and founder, Tom Raviv, said: “Our mission is to make plastic-free gum available and accessible to everyone, and with this major listing we’re one step closer to achieving that. We’re excited to be working with one of the best-loved names on the British high street to deliver delicious sustainable chewing gum to people at major travel hubs as they head off on their adventures.”
Ben Storey, WHSmith, said: “We’re delighted to be launching Milliways chewing gum across WHSmith’s stores and offering a plastic-free, planet-friendly alterative for our customers. Milliways joins some of the UK’s best-loved brands in our stores.”
Online premium cask spirits retailer Caskshare is launching a whisky inspired by ‘a scandalous year of politics in the UK’.
The ‘tongue in cheek’ limited-edition release special blended malt whisky coincides with the end of Prime Minister Boris Johnson’s tenure. “The whisky will be from an unknown location, aged from an unknown amount of time, mirroring the ambiguity of Boris’s time in office,” the company announced. It added: “Positioned as an occasion bottle, perfect for work parties or weekend drinks, a delightful dram of The Big Lie will have an abundantly fruity nose and is packed with ‘party gate’ flavours including champagne, cheese and finishing with red wine.”
Image supplied by Caskshare
Danone has launched its first SKYR in Spain. The move is inspired by Danone’s SKYR that launched in France last year and which became the brand's first growth contributor on the French market.
The innovation has undergone an eight-month adaptation process with the aim of adapting to the sensory characteristics of the Spanish market.
Danone said the SKYR has three times more protein than yogurt, 0.0% fat, no added sugars and a creamy texture.
According to a Kantar study on consumer preferences when choosing a SKYR, 21% buy it for its creamy texture, 21% also do so because it has 0% fat and 19% because it has more protein than a yogurt.
Image supplied by Danone
