New energy drink launch
This July high-caffeine power drink Energy One launch in the UK as a “non-metallic tasting energy drink alternative with a clear millennial audience mandate”.
Energy One said it is a power drink with proud Swiss roots, and a more millennial mindset that comes packed with 4 essential B-vitamins (B3,B5,B6 & B12) and a familiar energy drink tang but minus the harsh metallic aftertaste that dominates so many of its ‘establishment’ rivals.
Co-founder Marion Barnaby said: “We wanted to create a brand with a trusted flavour profile and energy output but with a personality that was distanced from the abrupt and abrasive imagery championed by today’s incumbent offerings. With an older, more discerning demographic in mind we were determined to ensure that there was sincere strand of corporate social responsibility rippling through our brand, which helps explain why every 250ml can sold (original or lite) results in a donation being made to the Racing Heroes cause which reaches out via motorsport to both the disabled and wounded veterans, getting them to get involved in motoring projects with able-bodied peers, full-on initiatives that slowly/thoughtfully help build their self-esteem whilst creating pathways back to full-time employment.”
Image supplied by Energy One