Unilever-owned The Vegetarian Butcher has launched the first vegan alternative to chicken breast marketed in Spain. The new product will be marketed in the main consumer stores that currently sell the brand's products, such as Carrefour and Bon Preu.
The El Gran Capo pack is sold in a plastic refrigerated tray with a cardboard band (both recycled and recyclable). This new product joins The Vegetarian Butcher's portfolio of products present in Spain, such as minced “meat” (Picado Carnal), pieces of “chicken” (Rebeldes de corral), meatballs (Albondiciosas), nuggets and the latest “chicken” veggie burgers.
Gran Capo can be grilled or pan-fried, sautéed, stuffed or breaded, and can also be included in stews or sandwiches.