THIS has revamped its chicken recipe to create its ‘meatiest’ product yet. The brand is partnering with market-leading seasonings brand, Schwartz, to kick the launch off in-store and online.
The update to the recipe is helping to create an even more realistic taste, texture and appearance, adding more juiciness and flavour, the brand said.
The updated chicken recipe will also now feature in new packaging with a meal shot, to help drive meal inspiration and a roundel sticker noting the ‘new and improved’ recipe.
This is the first time the brand has partnered across different categories and with an everyday, household name. It will also be Schwartz’s first plant-based meat cross promotion and partnership.
Andy Shovel, Co-Founder of THIS™ said: “This is our chicken-iest recipe yet. We’re super proud of it and even more proud to be partnering with Schwartz. They’re such a huge, foodie brand – it’s a big moment for us and a great opp to show how two brands can cross categories and complement each other.”
Nicholas Day, Brand Manager for Schwartz, says: “We know a large amount of our customer base is looking at reducing their meat consumption. Partnering with THIS™ felt like a ripe opportunity for showing them just how versatile the Schwartz range is and importantly, just how delicious plant-based food can be.’’