Recently launched family run UK brand Oliver’s Cupboard claims to offer a range of weaning products in a selection of exciting flavours not found anywhere else on the supermarket shelves. Founder Sadia Ahmed said she discovered a lack of diversity in the market when looking for baby food when she became a new mum.
From Indian inspired Korma to Brazilian inspired Bahia Stew, the organic range includes a diverse offering of global flavours including Halal recipes and dairy free options.
“Oliver's Cupboard is about being included, it's about learning about different communities through food and creating a food industry that is together, inclusive and diverse,” said Ahmed. “Oliver’s Cupboard is also about storytelling, talking about heritage, weaning through generations and understanding that all parents want the best for their families. We have the same worries and hope for our children. We are the same in our core and our differences can bring us together in a beautiful way. I honestly feel we can create a more accepting society by learning about each other through food and sharing our food together. We should have baby food for all families, not just the select few.”