Low sugar Cheerios
Nestlé Cereals is launching Cheerios Vanilla Os, which contain 5% less sugar than the original.
The new offering is classified as non-HFSS, with whole grain listed as the number one ingredient. It is high in fibre and fortified with vitamins and minerals.
“It is our ambition to provide families with a nutritious start to the day, and the launch of Cheerios Vanilla O’s further demonstrates our continued commitment to just that. This new addition to the well-loved family brand is not only non-HFSS, but also has whole grain as the number one ingredient and tasty enough for the kids (and parents) to finish the whole bowl!,” said Toby Baker, Regional Marketing Director UKA, Nestlé C
“We know that consumers – and particularly families with children - are increasingly looking for low sugar, healthy breakfast options. With CHEERIOS® Vanilla O’s, retailers can cater to this growing demand and drive sales, while offering a delicious new breakfast cereal that doesn’t compromise on taste.”
Cheerios Vanilla O’s are available in Sainsbury’s, with other retailers to follow soon.
Image source: Nestlé Cereals