Cookies and plantain chips
Two new food brands have secured listings at Sainsbury’s: Wholey Moley cookies and We Love Purely plantain chips.
Wholey Moly’s ‘cookies with benefits’ are gluten-free, rich in fibre, vegan-friendly, and free from refined sugars and dairy. According to the brand, they contain 50% less sugar than traditional biscuits.
“We refute that a resolute commitment to healthier-living biscuits should ever mean dumbing down our commitment to amazing flavours and best-in-class ingredients. That’s not to say we will ever become idle in our fantastical flavour commitments, because only earlier this month we added a sublime Pistachio & Lemon to our flavour swapped out cacao for chocolate in our other two flavours and fine-tuned every recipe to create 3 fuller, less crumbly/more soft-centred cookies,” said Wholey Moly founder Meenesh Mistry.
We Love Purely’s plantains chips are gluten-free, rich in fibre, HFSS compliant, and contain 30% less fat than traditional potato chips.
“Snacking is an integral element of the UK foodscape so the question was never one of dampening UK snacking appreciation but combining the very best World Cuisine/healthier eating principle domestically adored flavour profiles,” said We Love Purely founder Stef Pellegrino.
A 38g serve of Wholey Moly’s Pistachio & Lemon, and Chocolate Hazelnut biscuits has an RRP of £1.50.
A 75g sharing bag of We Love Purely’s Wild Garlic & Sea Salt plantain chips has an RRP of £2.
Image source: Wholey Moley and We Love Purely