This week's new product launches include fermented sauces bursting with heat and good bacteria; new non-HFSS and high fibre cereals and snack bars; and frozen fruits and smoothie kits designed to provide the same nutrition as fresh fruit, without any of the waste.
Image: Getty/Eoneren
This week's new product launches include fermented sauces bursting with heat and good bacteria; new non-HFSS and high fibre cereals and snack bars; and frozen fruits and smoothie kits designed to provide the same nutrition as fresh fruit, without any of the waste.
Image: Getty/Eoneren
PACK'D has introduced a range of Superfood Smoothie Kits and organic frozen fruit. Six ready-to-blend ‘Superfood Smoothies’ come with a ‘perfectly portioned’ mix of prepared fruit and veg’ and its own unique Superfood sachet, designed by nutritionists to cater for a variety of needs’. They include:
Nourish: a smoothie blend of frozen fruit, vegetables, prebiotic fibre and specially selected superfoods designed to aid positive gut health - Rich in Vitamin B-6, Vitamin C, Potassium and Manganese.
Energy: containing Vitamin C and naturally sourced caffeine it helps reduce tiredness and fatigue. It is also a great source of Manganese which supports normal energy-yielding metabolism.
Replenish: a Multi Vit smoothie kit designed to support overall wellbeing for body and mind. A source of Vitamins A, C, B12 and high in Manganese and folate it helps protect cells from oxidative stress, supports the immune system, helps maintain healthy skin and reduce tiredness and fatigue.
The organic frozen fruit range is designed with convenience in moind to provide the same nutrition as fresh fruit, without any of the waste. 50% of fresh fruit and veg ends up being thrown away, making farm to freezer the only zero waste option, the company said.
The range includes Organic Blueberries; Organic Peaches; Organic Strawberries; Organic Cherries; Organic Mangoes; Organic Raspberries; Banana; Avocado; Sukkari Dates; and the Organic Summer Berry Blend.
The full range is available direct online and from a host of retailers. Smoothie kits start at £1.85 from the website; fruit starts from £2.25 for a 300g pouch.
Image supplied by: PACK'D
Premium free-from biscuit expert Prewett’s will launch a new range of festive gluten free biscuits exclusive to Waitrose this Christmas on 8 November. The new festive range comprises an Orange & Cranberry Shortbread and Spiced Salted Caramel Cookies selection box (RRP. £3.00) and Chocolate Shortcake Christmas trees (RRP. £2.00).
Neil McAndry, managing director of Northumbrian Fine Foods which manufactures Prewett’s, said: “We’re delighted to continue our relationship with major retailer Waitrose to bring customers an exclusive new festive range of Prewett’s premium free from biscuits, available exclusively at Waitrose this Christmas.”
“Prewett’s is an established brand known, loved and trusted by a variety of shoppers. The launch cements a positive year for the brand following new listings in Poundland in the summer as well as an upcoming launch in Ocado in the new year. We’re delighted to add to the range of Prewett’s gluten free sweet treats already available at Waitrose; from its ‘Family Favourites’ range which includes Jammy Wheels and Chocolate Digestives, to its ‘Indulgent Cookie Range’. We’re excited to bring those choosing gluten-free two new delicious selections to gift and enjoy this festive season.”
Image supplied by Prewett’s
Young’s Seafood has introduced an all-new product to its chilled range with the launch of its fresh and zingy ‘Red Thai Infused Salmon’. Launched in Asda the salmon comes in a Thai marinade infused with flavours of garlic, paprika, chilli, coconut milk, lemongrass, coriander and parsley. The 220g pack contains two boneless fillets which can be cooked in the oven in 21 minutes and are high in omega 3. The product was developed as salmon sales have increased by £88m (+25%) in the last 12 months, according to Nielson data. Research by Young’s also showed that 70% of shoppers are seeking inspiration when cooking fish and Asian and oriental flavours are some of the most popular for seafood dishes.
Kay Woods, buyer at Asda said: “Salmon is one of the favourite fish species for our shoppers, so we are excited to have introduced this Red Thai Infused product, giving our customers a new option to suit different types of meals at home.”
Marina Richardson, marketing controller at Young’s Seafood said: “This new product gives shoppers yet another way to enjoy delicious, healthy salmon. Over the past year we’ve seen shoppers eating at home more often, and the Red Thai Infused Salmon works well as it can satisfy both lunch time and evening meal occasions.
“Investment into NPD at Young’s is a key priority for us as we continue to drive the market across chilled and frozen, and this latest launch is another great demonstration of our industry-leading innovation.”
The Red Thai Infused Salmon is now available in Asda and retails at £3.50.
Image supplied by Young’s
Eaten Alive, the fermented foods producer founded by two former Michelin-starred chefs, has secured listings with Ocado and Holland & Barrett for its fermented hot sauces.
The Eaten Alive range of fermented sauces includes Smoked Sriracha, Chocolate BBQ, Scotch Bonnet, Preserved Lemon, Lime & Jalapeno and the Kimchi hot sauce.
Pat Bingley, Managing Director, said: “Since the hospitality sector reopened earlier this year, we’ve seen unprecedent demand for our fermented foods range as people get back to enjoying restaurant-quality food and trying out new ingredients. We’re delighted to be able to bring our hot sauces to more customers across the UK via Ocado and Holland & Barrett – as well as being deliciously addictive they are bursting with the good bacteria that helped create them.”
According to Eaten Alive, the fermentation produces more complex flavours and well-rounded heat. Its sauces are made with combinations of ingredients, some of which are smoked in-house before being lacto-fermented over several months. When these ingredients have developed, they are blended with raw, unfiltered cider vinegar and cane sugar to produce an “intense hot sauce full of nuance and flavour, and rich in live cultures”.
Its Smoked Sriracha was over a year in development and each batch takes six months to produce. The company developed an in-house smoking process, which for the Smoked Sriracha means smoking two chilli varieties, onions, garlic and peppers over oak before they are fermented in barrels for six months. The blending and adjusting process that follows is similar to that of a whisky, as working with natural ingredients and processes will produce slight variations from one batch to the next.
Image supplied by Eaten Alive
UK muesli brand Alpen is supporting the returning-to-growth cereal bar category with the launch of Alpen Oat Blends, a brand-new offering that it said delivers on taste without compromising health.
Available in three flavours – Salted Caramel, Dark Chocolate Orange and Cocoa & Peanut – Alpen Oat Blends are a blend of oats, nuts and fruits with a caramel centre and topped with crunchy nuts or nibs.
The Alpen Oat Blends bars are high in fibre and have no red traffic lights.
Helena Blincow, Head of Brand, Alpen, said: “The current cereal bar landscape aims to meet a number of needs along a spectrum from healthy to tasty, but many of the latter fall short on consumers’ health expectations.
“With more people than ever looking for both tasty and wholesome foods, and not wanting to compromise on health, there is a clear opportunity to deliver products that meet these needs and drive real choice and excitement in the category, which is why we’ve launched Alpen Oat Blends.
“The cereal bar category has also returned to growth - up 6% in the last three months - driven by a rise in on the move snacking, so it’s the ideal time to maximise the launch.
“Furthermore, the bars scored incredibly well in consumer taste tests, with more than three quarters of those questioned stating they would buy Alpen Oat Blends. We’re excited to get the nation ‘Up and Alpen’ with healthy and wholesome snacks, as well as support the growth of the wider cereal bars category.”
The full range of Alpen Oat Blend Bars are initially available in Asda from October, with an RRP of £2.99 (4x 32g).
Image supplied by Alpen
Kellogg’s is expanding its high fibre Wheats cereal range with the launch of three brand-new variants, including apricot, plain and blueberry.
Kellogg’s has announced it will be adding Apricot, Blueberry and Plain Wheats to its existing range of Frosted, Choco and Raisin Wheats.
All the new cereals are non-HFSS, high in fibre, contain 74% or more wholewheat and are low in fat and salt. The trio have been carefully developed at Kellogg’s Manchester based factory, with the Apricot and Blueberry variants offering people just the right balance of flavour, with a crunchy wholewheat shell encasing a smooth fruit flavoured filling.
The new Wheats range is now available in Tesco and Morrisons stores nationwide with an RRP of £1.90.
Emily Dutton, senior brand manager at Kellogg’s said: ‘‘We know people look to companies like Kellogg’s to help them make healthier choices in the morning which is why it is great to be growing our high fibre Wheats cereal range, with the introduction of three new non-HFSS options joining our existing range.’’
The launch of the three new Wheats cereals is part of Kellogg’s 10-year plan to improve its food and invest in making its cereals healthier. Announced in May 2021, the plan includes a pledge to remove 10% sugar and 20% salt from its kid’s cereal range by the end of 2022.
Image supplied by Kellogg’s
Subscription-free recipe box service The Cookaway has teamed up with MasterChef Finalist Jack Lucas to create a menu of mains, side dishes, canapės, desserts and drinks for the festive period.
The Beef Wellington box, voted Good Housekeeping’s Best Christmas Recipe Box of 2021, includes all the ingredients and instructions needed to prepare a statement centerpiece along with a choice of luxurious side dishes, including Creamed Leek & Spinach, Savoy Cabbage & Pancetta or Crispy Smashed Potatoes and desserts, including Chocolate Fondant & Orange Chantilly Cream or Vanilla Cheesecake with Rhubarb & Ginger. Prices start from £30 for a 2-person recipe box and £39 for a 4-Person box.
The Cookaway has also launched a Canapé Feasting Box and Portobello Mushroom & Goat's Cheese Tart.
Image supplied by The Cookaway
Verdino Green Foods UK is launching a new plant-based chilled range into 250 Asda stores from October. This will initially comprise of two SKUs: Pepperoni Slices (80g) and Salami Slices (80g) both made from pea protein. It is the first retailer listing in the UK for Verdino, following the successful launch of its range in August 2021, initially through its webstore.
The plant-based slices have been developed to be reminiscent of an authentic slice of “meat”. The pepperoni slices, which are also used as a topping on Verdino’s Pepperoni Pizzas, are slightly spicy and the salami is deliciously smoked, providing a similar taste and texture to its meat counterparts.
The launch of the chilled range allows for more plant-based choices to be made by consumers without compromising on taste. The “meat” slices can be used as sandwich fillings, on top of pizzas, grazing boards and snacking. As well as being free from meat and dairy, the Verdino chilled range GMO-free, lactose-free, soy-free and vegan certified.
Ian Bailey, Verdino Green Foods UK Country Manager, UK & Ireland, said: “Following the successful launch of our frozen range, we’re pleased to be able to extend the Verdino range into chilled and expand the availability with this retail listing. Flexitarians are one of the UK’s fastest growing diet choice* with shoppers introducing more plant-based products into their everyday consumption for both health and environmental reasons. We have dedicated a lot of time in perfecting both the pepperoni and salami slices to offer truly authentic vegan sliced “meat” and are delighted to be in a position to introduce these to UK consumers.”
Image supplied by Verdino Green Foods UK
