Food and drink brand Moju has launched a new Prebiotic Shot in the UK. The SKU is available in a 500ml dosing bottle, so that consumers can take a shot daily.
Containing prebiotics and plant fibres, including chicory root inulin, baobab, golden kiwi and green banana, the shots are intended to support immune and digesting health by encouraging a healthier, more diverse gut microbiome.
The brand says consumers are more engaged in their health and wellbeing than ever, with 30% citing improving their gut health as a reason to change their diet.
“It is fantastic to see consumers more interested in this area. We are born with the bodies of hunter-gatherers, but our diets are more dominated by industrialised and processed ingredients than ever,” said nutrition and research lead at Moju, Ross Austen.
“If we want to be healthy and for our minds and bodies to perform at their best, we need to eat and move about a little more like our ancestors did. That is what is so exciting about our Prebiotic Shot; we bring nature’s most powerful ingredients into an easily consumable product that can be seamlessly integrated into our daily lives.”
The 500ml dosing bottle is available via Moju’s direct to consumer channel or at Waitrose. 60ml format bottles are also available at Waitrose, with the product launching in Ocado at the end of the month.