With foodservice largely shuttered in the UK for at least a few more weeks, Pret A Manger has found another sales channel in Tesco.
Pret is now selling frozen ‘ready to bake’ All Butter Croissants, Chocolate Filled Croissants, and Vegan Croissants in the retailer’s stores. For the vegan SKU, Pret has swapped out dairy for shea butter.
“Croissants are our best-selling frozen pastry product, but this range offers something unique – a taste of the much-loved Pret A Manger favourite,” said Tesco assistant buyer Amy Merrington.
“With the nation continuing to spend more time at home, we expect many have missed being able to enjoy freshly baked treats with their morning coffee, so we’re thrilled to be able to now offer our customers exactly this in the comfort of their own homes.”
A 330g pack of 6 All Butter Croissants or Vegan Croissants have an RRP of £3. A 420g pack of 6 Chocolate Filled Croissants is retailing at £3.25.