Challenger brand adds Very Cherry to vegan sweets line
By Flora Southey
- Last updated on
Challenger vegan confectionery brand Candy Kittens is adding a new flavour to its sweets range: Very Cherry.
The new flavour is inspired by ‘childhood memories of cherry drops from school canteen vending machines’, noted the London-based start-up.
“Our consumers have been asking us to create a cherry flavour for years, so we’re really excited to be answering this demand with a new addition to our vegan range,” said co-founder and managing director Edward Williams.
“Very Cherry is bold and fun and, most importantly, really delivers on flavour – something that our consumers have come to expect of the brand thanks to the use of at least 10% fruit juice in every sweet.”
The sweets, which join Candy Kittens’ existing flavour range including Wild Strawberry, Sour Watermelon and Tropical Mango, are available in snacking and sharing bags (125g and 145g respectively) via the brand’s Amazon store. The new SKU will be available at Asda from 29 March.