UCC Coffee Europe launches new coffee brand
UCC Coffee Europe, which is backed by UCC Group (Japan), is launching a new coffee brand: Ueshima Coffee Company.
The launch range includes beans roast and ground coffee, Nespresso-compatible aluminium capsules and coffee bags in three blends: Tokyo Roast, House Blend and Fuji Mountain.
The line has been described by UCC Coffee Group as ‘characteristically smooth’, ‘bold in flavour’ and ‘low in acidity’.
“The Ueshima launch is a key move for UCC. We have capitalised on the rich experience of our Japanese coffee business to develop the brand; which having been honing its craft and expertise for over eight decades, has unrivalled heritage in Asian coffee,” said UCC Coffee Europe CEO, Paul Molyneux.
Image source: UCC Coffee Group