New recyclable packaging for Nestlé Smarties
Nestlé is rolling out recyclable paper packaging for its Smarties brand worldwide.
The new Smarties packaging is make from a coated paper, paper labels or carton board – all sourced sustainably.
“Developing safe and convenient paper-based solutions for Smarties has required the pioneering of new materials and testing by Nestlé packaging experts at our R&D Centre for confectionary in York, UK and the Swiss-based Institute of Packaging Sciences,” said Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York.
“We adapted our existing manufacturing lines to allow for the careful handling that is required for paper, while also ensuring recyclability across all formats.”
For Alexander von Maillot, Global Head of Confectionery at Nestlé, the move marks one of the company’s key sustainable packaging initiatives in the confectionery category.
“It is a further step in realizing Nestlé’s ambition to make all of its packaging recyclable or reusable by 2025 and to reduce its use of virgin plastics by one third in the same period.”
Image source: Nestlé
