Nestlé Cereals has announced plans to cut the amount of packaging used across its core brands in the UK: Cheerios, Shreddies, Shredded Wheat, Shredded Wheat Bitesize, and Honey Nut Shredded Wheat.
The cereals will use between 13% and 15% less packaging than before.
The new packages will save an estimated 618 tonnes of plastic and cardboard packaging every year, which Nestlé Cereals said will mean using fewer lorries to transport products to store. This in itself is expected to save an estimated total of 115,000 road miles – resulting in a reduction of 180 tonnes of CO₂ per year.
“Our goal has been to create the ‘perfect box’ and I’m extremely proud we have achieved this huge milestone in our journey to reduce our impact on the planet,” said Gharry Eccles, Vice President UK & Oceania, Cereal Partners Worldwide (Nestlé and General Mills).
“This is all part of our mission to both reduce and improve our packaging and will complement our commitment to making 100% of our breakfast cereals’ packaging recyclable or reusable by 2025, which we are already well on our way to achieving.”
Eccles continued: “While the dimensions of our packs might have changed slightly, consumers can continue to enjoy the same breakfast cereals they know and love, while knowing excess packaging has been removed too.”
The new packs are available in Asda and Morrisons, before rolling out into Sainsbury’s in March and Tesco in April.