Zinda Foods is launching their Chicken Makhni (butter chicken) AirWrap in Tesco stores this month.
According to the brand, since lockdown, consumers are ‘desperate’ for exciting new food and ‘shying away’ from traditional meal deal offers since lockdown. According to survey carried out by Zinda, 40% of respondents said they would look for more interesting options in meal deals.
“This shows that, while more people are currently making their lunches at home, as they return to their post COVID-19 lives, they will look for more interesting options that are ready to eat, quick to heat, and easier on the pocket.”
In keeping with these changing consumer demands, Zinda developed the new AirWrap with Michelin Star chef Alfred Prasad. The chicken is mixed with ‘rich, creamy, butter chicken sauce’ alongside ‘crunchy, shredded cabbage and carrots’ – all wrapped in the brand’s trademark AirWrap base.
The AirWrap is ‘the UK’s first’ natural artisan wrap base. It is high in fibre and protein, and low in carbohydrates. “We felt encouraged to see the strong rate of sales in Tesco for our bolder, vibrant flavours,” noted founder and managing director of Zina Anishya Kumar.
“We are pleased that the range is hitting key riders such as taste and quality whilst also driving customer frequency and loyalty.
“We are now confident that the time seems right to introduce an equally exciting flavour and keep the momentum going.”
The product launched 13 July into 59 Tesco stores. It retails at £2.75 but is also part of the meal deal.