Fazer to launch two new chocolate SKUs: one plant-based and the other with no added sugar
Fazer is bringing two limited edition plant-based chocolate to market this month.
According to Fazer Group’s head of research Jussi Loponen, the two small tablets, plant-based Fazer Oat Choco and Karl Fazer Crispy Mint, respond to growing demand for new additions to its chocolate range.
“Our talented chocolate technologists managed to develop delicious solutions to two challenges: a plant-based product and a chocolate with no added sugar.”
The Fazer Oat Choco is made with Finnish oats – a crop Fazer has made significant investments in of late.
“We are investing in expertise and technology related to oats,” said Loponen. “We have mills in Finland and Sweden. In addition to our beloved classics, we want to introduce new plant-based options in all our categories. We now have taken our first step towards oats in our confectionery business, and we can also make use of this new innovation in other products.”
The Karl Fazer Crispy Mint SKU is a milk chocolate with no added sugar. Instead, the chocolate is sweetened with xylitol.
“We are launching a test sale of our new chocolate that contains no added white sugar,” said Loponen. “The product was developed with the focus on flavour, and I think it will live up to chocolate fans’ expectations.”
