Meat analogue brand Moving Mountains is pushing its burger into retail for the first time, via a listing through Ocado’s cook-at-home range.
The Bleeding Burger (RRP £4.50) has, until now, been solely available in the restaurant sector. The plant-based burger is designed to look ‘just like a regular patty’, and when it is cooked in the pan or on the barbecue, ‘it sizzles, smells and browns just like the real thing’. The inclusion of beetroot juice means the patty even ‘bleeds through the middle’.
The Ocado partnership also includes the UK company’s plant-based meatballs, mince, and sausage burger products. The plant-based meatballs are made from rice, oyster mushrooms, coconut oil, pea protein and beetroot. The meatballs can be baked straight from frozen in 20 minutes, or pan-fried in 10 minutes. And the sausage burger is made from a combination of oyster mushrooms, pea and wheat protein.
“This exciting partnership with Ocado allows Moving Mountains to support UK consumers’ plant-based journeys every day, offering more flexitarian choice than ever and delivered directly to their doors,” said Moving Mountains founder Simeon van der Molen.