French juice maker Cidou, a pioneer in "no added sugar" juices, is launching a new range - Les Désucrés - that leverages 'an unprecedented manufacturing process' to produce juices with 30% less sugar.
The new juices will be available in three flavours: apple, multifruits and orchard fruits. The beverages will be available in the ambient juice department at a price of € 2.29 per 1L carton.
Explaining the process used to produce Les Désucrés juices, Cidou noted it 'does not use any chemistry'. It takes 100% fruit juice which is passed through a filter to remove some of the sugar. The filtered juice is then combined with pure unfiltered juice.
"Thanks to a slight transformation, the recipes obtain a score of 1 on the NOVA scale," the company noted.
Containing 6.5g of sugar per 100ml, the recipes score a B Nutri-Score rating.