Gold&Green 'revolutionary' pulled oats
A 'revolutionary' 100% plant-based protein, Pulled Oats from Gold&Green, is being launched in Planet Organic.
The Finnish oat-based protein has already successfully launched in retail in Finland and the Netherlands, and now the aim is to accelerate growth with its expansion in the UK.
According to the company, the Pulled Oats contain as much protein as beef and taps into the growing trend for plant-based eating.
Pulled Oats is made from five plant-based ingredients: oats, yellow peas, faba beans, rapeseed oil and salt. Thanks to the mechanical process of pulling the oat-fibres with legume proteins, Pulled Oats has 'a unique, fibrous texture' which absorbs flavours well, the company noted. It is free from GMOs and artificial additives.
The patented process sees ingredients are sheared, heated, and baked together.
Sanna Antola, Exploration Manager, Gold&Green commented: "We are on a mission to provide people with healthy and sustainable food without compromising taste. Our launch in Planet Organic is the next exciting step in our journey and our retail expansion into new markets around the world. This is the start of something very exciting here in the UK and we are looking forward to realising our growth potential through some great retail partnerships.
"Since launching in 2015 our products have made a lot of people happy in homes throughout Finland and the Netherlands, they love that Pulled Oats is such as versatile protein that can be used in normal cooking without having to learn new dishes. Pulled Oats has also made its way permanently onto menus in hundreds of professional kitchens here in the UK as well as right across Europe and the US. We hope UK consumers will love our product, too. Pulled Oats does not try to mimic anything, it is a real plant-based alternative that stands on its own. Oats is a true superfood with many proven health effects and minimal environmental impact."
