All news articles for April 2020

UK levy boards launch £1.2m marketing campaign for beef

UK levy boards launch £1.2m marketing campaign for beef

By Aidan Fortune

A major £1.2m national consumer campaign encouraging consumers to ‘Make It’ with beef has been launched by Quality Meat Scotland (QMS), Agriculture and Horticulture Development Board (AHDB) and Hybu Cig Cymru (HCC).

SuperDrob appoints new CEO

SuperDrob appoints new CEO

By Aidan Fortune

Polish poultry business SuperDrob Group has appointed a new chief executive officer.

Getty | Pinkypills

Probiotics and immunity: Tips to maximise the online opportunity

By Nikki Hancocks

Probiotic products for immune health are enjoying a surge in online searches – with some brands enjoying a 500% boost, but what can businesses do to turn interest into commercial success? Lumina Intelligence’ online marketing expert reveals her top tips...

Seakura's has developed a unique land-based production system for seaweed

Seakura: 'We are at the frontier of land-based seaweed cultivation'

By Katy Askew

Seakura, an Israeli ag tech company, has developed a unique biomass production system that it believes will enable it to capitalise on growing demand for plant-based ingredients. We caught up with the company to find out more about its tech and international...

Pic:getty/funtap

How is Coca-Cola dealing with the coronavirus crisis?

By Rachel Arthur

Coca-Cola CEO James Quincey says that the company is well-versed in surviving crises over the course of its 134 year history: “Every previous crisis – military, economic or pandemic – the Coca-Cola Company has come out stronger”. So how is it dealing...

Freezing beef steak reduces the value of cuts and would hit deadweight prices, LMCNI said

EU scheme to freeze meat will hit prices

By Rod Addy

Meat prices will suffer if premium cuts are frozen to manage the collapse of foodservice demand under EU Private Storage Aid proposals, according to the Livestock and Meat Commission for Northern Ireland (LMCNI).

Brands will need to reach us in our homes in the 'new normal' of social distancing / Pic: GettyImages-yvonnestewarthenderson

COVID-19 will force FMCG brands to take experiences in-home

By Liz Richardson

How can food and drink brands reach consumers during the COVID-19 lockdown? Experiential brand activity will have to be taken directly to consumers in their homes, Liz Richardson, managing director and partner at HeyHuman, suggests.

Aleph Farms makes carbon-neutral pledge

Aleph Farms makes carbon-neutral pledge

By Aidan Fortune

Israeli cultivated meat business Aleph Farms has announced a new sustainability target of eliminating emissions associated with its meat production by 2025 and reach the same net-zero emissions across its entire supply chain by 2030.

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