All news articles for April 2020

Pic:getty/funtap

How is Coca-Cola dealing with the coronavirus crisis?

By Rachel Arthur

Coca-Cola CEO James Quincey says that the company is well-versed in surviving crises over the course of its 134 year history: “Every previous crisis – military, economic or pandemic – the Coca-Cola Company has come out stronger”. So how is it dealing...

Brands will need to reach us in our homes in the 'new normal' of social distancing / Pic: GettyImages-yvonnestewarthenderson

COVID-19 will force FMCG brands to take experiences in-home

By Liz Richardson

How can food and drink brands reach consumers during the COVID-19 lockdown? Experiential brand activity will have to be taken directly to consumers in their homes, Liz Richardson, managing director and partner at HeyHuman, suggests.

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