SuperDrob appoints new CEO

By Aidan Fortune contact

- Last updated on GMT

SuperDrob appoints new CEO

Related tags: Poultry, Poland, SuperDrob, Processing and packaging Innovation

Polish poultry business SuperDrob Group has appointed a new chief executive officer.

Marcin Świąć, who has been working at SuperDrob since 2016, has been appointed to the position.

César Lipka, former CEO of the company, is now developing new food projects in CPF Poland and has become chairman of the supervisory board of SuperDrob.

Lipka will continue to work only for CPF Poland (in which he has been the CEO since 2017) to strengthen the development of new food products, which have not been included in the portfolio of the poultry producer so far.

New projects for the business include convenience food, sales of shrimps and some undisclosed new products. CPF Poland was established through the cooperation of SuperDrob with CP FOODS Thai partner in 2017.

“Synergy of both experiences - SuperDrob SA and CPF Poland SA can bring new opportunities. The CPF Poland company can also benefit from the experience of our Thai partners. The agri-food business in Asia is in many aspects more innovative in comparison to the European market,”​ said César Lipka.

We will continue to implement the company's strategy set by the owners. Our goal is to build a fully integrated poultry business, which will be able to respond flexibly to the needs of the Polish and European markets and provide repeatable quality poultry products with added value. In Poland we focus on premium products from Kurczak Sielski (Idyllic Chicken ​– a premium quality chicken). Our export is based on two main channels: large retail chains and leading restaurant chains. We supply mainly high-processed products for export.”

Marcin Świąć added: “The situation today is very dynamic and surprising. We are constantly analyzing economic and social trends. We want to respond properly to new requirements. Good relations with our regular business partners help us in this. Today we focus mainly on organic growth. Possible acquisitions will be considered individually if such opportunities arise.”

Related topics: Meat

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