Flavoured milk brand Yazoo, owned by FrieslandCampina, is launching a new limited edition variety - Choco-Hazelicious.
The flavour will be available in four different formats: 400ml and one litre bottles in standard and price marked options.
Yazoo’s one litre milk drinks are currently growing ahead of the market at +31% year-on-year, the company noted.
Wayne Thompson, Business Unit Controller at Yazoo, said: “We know limited edition products perform very well and we want to ensure that Choco-Hazelicious is so popular, people are coming in to store actively seeking it out.
“We undertook extensive consumer research to help us reach a conclusion on the right flavour for this limited edition launch. As 48% of flavoured milk sales are chocolate based, we knew this should inform our choice. We surveyed 2,500 people, garnering their opinions on 32 different flavour options, and chocolate hazelnut came out as one of the top three. We’re really confident it delivers on taste and will bring excitement to the category this Spring.”