Oumph! aims to 'raise bar' of plant-based
Food for Progress is launching two new plant-based products under its Oumph! Brand: the Oumph! Banger and Oumph! Smokey Bits.
"Our aim is that the Oumph! Banger and Oumph! Smoky Bits will raise the bar for the plant-based category in Sweden,” said Victoria Norviit, Brand and Category Manager at Oumph! and Food for Progress.
"The Oumph! Banger is a unique plant-based sausage for the next generation of products. The Oumph! Banger has been created combining traditional sausage making, craftsmanship and innovation with state of the art techniques."
The Oumph! Banger is made from soya beans and has a ‘smokiness’ that the company said means it works well as a hotdog, or in pasta dishes and stews. The sausage casing is made from algae. It is suitable for frying, cooking in the oven, barbecuing or grilling.
Oumph! Smoky Bits is a wheat-based product which is suitable to fry and serve in plant-based carbonara dishes, pies, omelettes and range of other dishes.
"Oumph! Smoky Bits is a versatile product for anyone who's been looking for a really good plant-based alternative to bacon or ham, and it works in a range of classic dishes, such as pasta, or for other breakfast, lunch, dinner and party food occasions," said Hans Mathiason, Head of Taste and Texture at Oumph! and Food for Progress.
The Oumph! Banger and Smoky Bits are sold frozen and are available in Swedish supermarket chains ICA and City Gross.
