Geary's Bakery launches 'herritage' brand Jason's

Artisanal craft baker Geary’s Bakery has launched a new brand, Jason’s, in the UK.

The brand is spearheaded by 'master baker' Jason Geary, the fourth-generation family member to lead the business.

Jason’s Bread is a heritage bakery and has launched exclusively with Marks & Spencer initially. The line includes a sliced Ciabattin loaf; White Ciabattin; Grains & Seeds Ciabattin; and Craft Beer Ciabattin.

Jason Geary, MD of Geary’s Bakery commented: “My entire life, has been about bread and baking. Even from the age of ten I would get home from school and bake with my grandfather, so I’m proud to be able to put all my experience, all my passion and of course my name to this unique sourdough Ciabattin. I’d like people to be able to experience the wonderful taste of quality ‘proper’ bread with no additives, just wholesome ingredients. It’s great for many occasions, but unbeatable as toast - everyone who tries it says it’s a bit like crumpet bread. I’m just really proud of this product and I hope that people will enjoy it too.”​

Jason’s Bread is available now in M&S stores nationwide for an RRP £1.80.