Tropical Jaffa Cakes
Pladis is giving McVitie’s Jaffa Cakes 'an on-trend makeover' with the launch of McVitie’s Jaffa Cakes Pineapple.
McVitie’s Jaffa Cakes Pineapple will comprise the same sponge, coated in milk and dark chocolate as original Jaffa Cakes but with a 'zingy' pineapple centre.
Announcing the launch, Pladis flagged Mintel data that suggests the 'pineapple flavour trend' has grown 26% in the last 3 years.
“McVitie’s Jaffa Cakes Pineapple will offer consumers a trendy twist on the much-loved classic,” said Emma Stowers, brand director for McVitie’s at pladis UK&I.
“McVitie’s Jaffa Cakes are already a store-cupboard staple for almost a third (31%) of UK households, with over one billion devoured each year. We want to encourage even more shoppers to get behind the brand, and we’re confident that the launch of McVitie’s Jaffa Cakes Pineapple will help the brand appeal both to a new generation of consumers and existing Jaffa Cakes fans seeking something a little bit different.”
