Supermarché Match eco-friendly trout
Supermarché Match is introducing eco-friendly French trout, fed with Veramaris algae oil rich in omega-3 EPA and DHA.
The supermarket chain, owned by Louis Delhaize Group, said the move builds on last year's launch of Norwegian salmon reared under these same 'virtuous conditions' and fed algae supplied by Veramaris. This meant Supermarché Match grew its salmon sales by by 12.4%.
Supermarché Match and Veramaris therefore decided to extend their partnership to whole pink trout, fed with algae oil produced by the Veramaris company and insect flour.
Match and and Veramaris are committed to fish with a 'triple benefit': taste, nutritional quality and environmental preservation.
To develop the trout supply, the supermarket and feed supplier are also cooperating with Skretting, a processor of fresh trout located in Loos en Gohelle in Hauts-de-France.
