Swedish plant-based brand Oumph has launched its vegan ribs into select Tesco stores in the UK and Ireland.
Sticky Smokehouse Oumph are rib style fillets, covered in a richly flavoured sticky, smoky barbecue sauce. Oumph is made from soya beans, herbs and spices. It's plant-based and free from gluten and dairy.
Sarah Bird, Buying Manager – Prepared Foods at Tesco said: "As we expand our plant-based offering, we’re pleased to be introducing Oumph Sticky Smokehouse to a number of our stores. It’s a fun, tasty option for anyone considering going vegan or trying a flexitarian diet and perfect to support our Veganuary campaign."
Like the other Oumph products at Tesco, such as Pulled Oumph, Oumph The Chunk and Oumph Kebab Spiced, the Sticky Smokehouse Oumph is sold in the frozen section.
Laura Weadock, Account Manager at Oumph, said: “We know this will be a great hit with all customers and Veganuary is a perfect time to try it, whether your new to Oumph or trying for the first time, our feedback suggests you’ll be amazed with the great taste and it’s perfect for those Big Nights In.”