UK speciality cheese company Norseland has launched a new cheese-bar snack called Amazin Grazin. According to Norseland, the product contains 100% natural ingredients, is made from mild cheddar cheese, and contains no artificial ingredients.
The bars are available in three flavours, with bold and colourful branding:
* Smokey chipotle (spicy): mild cheddar cheese blended with smoky chipotle flakes, sweet chilli jam, sunflower seeds and pumpkin seeds;
* Sticky date and honey (sweet): mild cheddar cheese blended with orange blossom honey, sticky chopped dates, sunflower seeds and pumpkin seeds;
* Berry and cherry (fruit): mild cheddar cheese blended with blueberries, cranberries, cherries, sunflower seeds and pumpkin seeds
Amazin Grazin will be available exclusively in 290 Sainsbury's stores from 1 January to the end of April in packs of four (RRP £2.70 a pack). Each bar weighs 35g. The bars will be stocked alongside other cheeses in the fridge section or in the ‘on the go' section to buy as a single bar.
Norseland said the product was launched in response to an increasing trend to snack from the ‘on-the-go generation'. “Young consumers want easy snacking options, but they are really demanding a high taste factor" said Dominique Delacour, head of marketing and new product development at Norseland. "We think the launch of this new tasty, snack, which is made from 100% natural ingredients, will be popular with millennials, and generation Z, whose mantra for life is to be adventurous and try new things, while keeping a check on their health. Amazin Grazin is also a snack made completely in Britain, meaning fewer air miles, and we have kept the packaging to a minimum, as we are environmentally conscious.”