London-based premium cocktail mixer group Tipplesworth has expanded its portfolio with the launch of a passion fruit martini mixer.
The new product will hit the shelves in Waitrose after Tipplesworth secured its first national supermarket listing, the company revealed. Waitrose will also carry Tipplesworth’s espresso martini and garden Collins mixers. The products will be available for £6.99 for a 500 ml bottle.
Founder Frankie Snobel commented: “We’re so excited to be launching our Passion Fruit Martini just in time for the summer cocktail season. We know the Pornstar Martini is the UK’s most popular cocktail (with over 14% of the market share) so it made sense for us to add our delicious twist to this cocktail classic.
“The Passion Fruit Martini took us over six months to perfect, in terms of both flavour profile and presentation, and we’re proud to have created a quality product that delivers a long shelf-life without compromising on ingredients or taste.”
He added that the Waitrose listing was a “step change” for the business.